Aspen Valley Health, a unique provider of not only hospital but also primary and specialty care in the Roaring Fork Valley, was looking to update its identity to reflect that multi-year expansion of scope and services, while also calling attention to its storied history as a preeminent healthcare provider and level 3 trauma center.

Genesis conducted research across AVH stakeholder groups and in partnership with the small but mighty AVH marketing team, created a new identity that respected the past while ushering in its leadership role for the future. The new identity, along with the brand promise, "For You. For Life," is now implemented across AVH locations thoughout the Valley, ushering in the next century of extraordinary care.