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Kraft Foods
This past year our work with Kraft evolved to repositioning their corporate brand through a number of internal and external initiatives intended to anchor the vision and communicate the operating principles of the organization. The best brand managers understand the importance of building the brand from within and its essential link to culture and performance. To that end we created a poster series to convey the company's corporate values of Health, Safety, Diversity and Sustainability. |
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Beaver Creek
We have been agency of record for Beaver Creek, a Vail Resorts brand, for four years. Together we have
built a promise of mountain adventure while “Not exactly roughing it”. These ads appeared in Bon Appétit and The New Yorker. |
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IHS
IHS is a leading provider of critical information and insight. This year’s annual report is focused on how IHS customers—from governments and multinationals to smaller companies—have harnessed the power of information to enable more innovative and successful decision-making across their global enterprises. |
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UMB
For UMB, one of the largest independent banks in America, we created an ATM system that would stand out in a crowded arena like Kansas City’s Sprint Center. The structures provide a backdrop for personal, memorable messaging—that can easily be updated.
The signage we developed for the “pARTnership place”—a UMB-owned building providing rent-free spaces for Kansas City's non-profit arts organizations—uses the building itself as an enormous canvas, helping it stand out in its urban setting and highlighting UMB's generosity towards the arts community. |
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Able Planet
Because of its unmatched clarity, the Clear Harmony line of headphones created by Able Planet were recently named by Time Magazine as one of their "Top 25 Gotta Have Travel Gadgets". Of course, this is not surprising when you consider they have taken home 16 International CES Awards since 2006. Earlier this year we directed a pair of videos for their 2008 product launch. Click on the images below to view. |
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Genesis was founded in 1967 to help companies reach their potential. Since then it has successfully positioned brands for hundreds of clients in a wide variety of industries, all over the world. Genesis is known for original thinking that makes a difference. The company is media-neutral and at home in many disciplines, including strategic positioning, investor relations, user-centered design, customer experiences, advertising, identity, web content development & site design. For more information, visit www.genesisinc.com.
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