When the economy recovers some companies will be
better positioned to succeed in the new order of things.
We believe our clients will be among them.

Accountable

With the current loss of trust and credibility in most financial institutions, we’re proud to have UMB as a long-term client. This company held true to its roots and principles and celebrated a record year in 2008 (with no sub-prime issues or TARP handouts). This year’s annual review is not just a report to shareholders, it is a critical sales tool in troubled times.

Relevant

We recently had the pleasure of being part of a team to envision a B2B initiative for one of our
automotive supplier clients. We helped define and create the positioning, identity and the global
launch package for this new entity. ArvinMeritor wanted to build on its traditional business by creating innovation-based solutions for the light vehicle market. Leveraging its 105+ year heritage and focusing its efforts on becoming a high-tech Tier 1 supplier of choice for an ever-changing marketplace.

Insightful

Technology itself is less important than how it enables people. We developed a video for Qwest

executives, to help them focus on what’s important to the company: the needs and desires of each

unique customer.

Responsive

What do you do when the economy starts to downturn just as your seasonal business is getting into full gear? When the going gets tough, the tough get going. Vail tasked us with winning the hearts (and wallets) of Colorado skiers. We helped to create a loyalty program and a multi-faceted campaign that benefited the guests, the merchants and Vail by driving Front-Range business in the largest (and best, we might add) ski resort on earth during challenging times. Gaining share of market and share of heart will drive continued ROI as the economy recovers.

Genesis was founded in 1967 to help companies reach their potential. Since then it has successfully positioned brands
for hundreds of clients in a wide variety of industries, all over the world. Genesis is known for original thinking that makes
a difference. The company is media-neutral and at home in many disciplines, including strategic positioning, investor relations, user-centered design, customer experiences, advertising, identity, web content development & site design.
For more information, visit www.genesisinc.com.