We recently won a competitive creative pitch for Vail,
maybe the best-known name in ski destination travel.
The brief was to reposition the brand with a national
multimedia campaign; the challenge was an ever
more experienced traveler increasingly spoiled for
choice. We had done similar work for Beaver Creek,
another Vail Resorts brand, where we have been
agency of record for four years. It’s genuinely
thrilling to help these great brands hit their stride.
The campaign will break this fall.

To read the full AdWeek article click here

For the past 8 years we’ve worked with senior
management to produce the Kraft annual report.
But this year is different in that the company is
reporting to its shareholders independently, free of
any parent. Our job was now more complex, and it
lays the path for a broader corporate repositioning.
We turned the traditional annual report into an
invitation to a deeper and more colorful web
experience. newkraft.com was created for CEO
Irene Rosenfeld, to introduce her new world view,
and the new energy at Kraft.

Visit newkraft.com to see for yourself

Petunia is a luxury brand for new parents.
At a stage in life when people must put aside
grown-up things, this is a way to stay connected
to your inner adult. A well-conceived, beautifully
executed collection of baby chic accessories,
Petunia has become a robust, international brand.
It has been our great fortune to help transform
and grow the company into what it is today, and
the Spring 2008 Collection catalog celebrates our
partnership. We’d love to send you one.

Download the complete Spring 2008 catalog here

The world’s biggest bicycle company, Giant,
is based in Taiwan, while we are in Colorado.
But shared passions make the world a small
place. We’re honored to create the personalities
and graphics for Giant’s models across global
cultures.You will see our work in the grueling
Tour de France, at trailheads in Australia, on
Tokyo commuter streets, and in garages very
much like your own. The 2009 model year bikes
debut at Eurobike in Friedrickshafen, Germany
this August, and we’re already getting started on
the 2010 lineup.