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LIKE NOTHING ON EARTH: NEW CREATIVE WORK
FROM GENESIS INC. POSITIONS VAIL AS AN
UNMATCHED YEAR-ROUND VACATION DESTINATION |
| 05.26.09 |
VAIL, Colo.—May 26, 2009—Vail, the flagship mountain of Vail Resorts Inc. (NYSE:MTN), long regarded as a top winter vacation destination, is promising an exceptional travel experience – for summer – through a new, integrated campaign from agency of record Genesis Inc. Launched during the week of May 18, the summer marketing effort is part of Vail’s first-ever year-round campaign, which last December introduced the new Vail brand promise, “Like nothing on earth”.
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| NEW ADVERTISING CAMPAIGN FROM GENESIS AIMS TO ENHANCE VAIL MOUNTAIN’S POSITION AS A GLOBAL DESTINATION |
| 12.19.09 |
DENVER, Colo., Dec. 19, 2008 – Vail, the flagship mountain of Vail Resorts Inc.
(NYSE:MTN), has launched a new multimedia advertising campaign, created by
agency of record Genesis Inc. The launch of the new campaign reflects the evolution
of the resort, which is adding more than $2 billion of infrastructure in an effort to
enhance awareness of its offerings as a global vacation destination.
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| GENESIS TAKES SEVEN AWARDS AT THE 53RD ANNUAL ART DIRECTORS' CLUB OF DENVER AWARD SHOW |
| 09.26.08 |
DENVER – September 26, 2008 –The Art Director's Club of Denver announced the winners
of its 53rd Annual Award Show last night, including seven awards for design and advertising
work by Genesis. The product catalogs for Petunia Pickle Bottom led with two
Judge’s Choice awards and two Gold Medals in the Brand and Corporate Identity categories
of the competition. Genesis was also the winner of both Silver and Bronze in the
Print Advertising Category, for the Beaver Creek Winter ad campaign and, respectively, the
Click Bond magazine ads, as well as receiving a Merit Award for the Beaver Creek Summer
ad campaign.
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| VAIL SKI RESORT SELECTS GENESIS AS AGENCY OF RECORD |
| 2.15.08 |
DENVER, Colo., February 15, 2008- Vail Ski Resort, the flagship
mountain of Vail Resorts Inc. (NYSE:MTN), has awarded their
advertising business to Genesis of Denver, Colorado.
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