DENVER, Colo., February 15, 2008- Vail Ski Resort, the flagship
mountain of Vail Resorts Inc. (NYSE:MTN), has awarded their
advertising business to Genesis of Denver, Colorado. The
assignment is effective immediately and includes new strategic
direction for the resort’s positioning, branding and multi-media
advertising campaign.

The resort and community are in the midst of a revolutionizing
redevelopment that positions Vail not only as one of the top ski
destinations, but also as one of the most luxurious vacation
destinations on the globe. Genesis will launch the new campaign in
the fall of 2008.

“Genesis was chosen over a number of other top agencies for their
solid recognition and creative execution that derive the feelings of
what a Vail vacation experience offers,” said Chris Jarnot, chief
operating officer for Vail Mountain and senior vice president for Vail
Resorts. “This is an exciting time for Vail and by partnering with
the experienced team at Genesis we believe this new campaign will
establish the Vail brand among the top vacation brands in the
travel industry.”

“Vail is one of the great American brand names,” remarked
Graham Button, a partner with Genesis. “Times are changing
and the story is unfolding - it’s really exciting for us to help tell
that story.”

Genesis is currently the agency of record for Beaver Creek, and has
also undertaken a number of projects for Vail Resorts Inc.,
including the positioning and identity for Ever Vail™, the first LEED
certified ski village; Appetite for Life, a natural and organic food
initiative; and the launch of the new Vail Resorts Inc. website.

About Vail and Vail Resorts, Inc.
Vail is one of the world’s great ski mountains with a devoted
national and international clientele. It has been recognized as
North America’s top resort among SKI Magazine’s annual resort
ranking 14 of the past 20 years. Vail Resorts, Inc. is the leading
mountain resort operator in the United States. The Company's
subsidiaries operate the mountain resorts of Vail, Beaver Creek,
Breckenridge and Keystone in Colorado, Heavenly in California and
Nevada, and the Grand Teton Lodge Company in Jackson Hole,
Wyo. Vail Resorts is a publicly held company traded on the New
York Stock Exchange (NYSE: MTN). For more information on Vail,
visit www.vail.com and the corporate website at www.vailresorts.com .

About Genesis
Genesis was founded in 1967 to help companies reach their
potential. Since then it has successfully positioned brands for
hundreds of clients in a wide variety of industries, all over the
world. Genesis is known for original thinking that makes a
difference. The company is media-neutral and at home in many
disciplines, including strategic positioning, investor relations, user-
centered design, customer experiences, advertising, identity, web
content development & site design. For more information,
visit www.genesisinc.com