One currency always rises in a bad economy. Brand trust.
Because when money is tight people focus on what is important, and on strong relationships. Here are a few examples of work we've done recently for some of our clients, all with enduring and trusted brands.

Vail

Vail is the flagship of the Vail Resorts company, and perhaps the most famous ski mountain in North America. Our new multimedia campaign for Vail, introducing the brand promise “Like nothing on earth”, signals the evolution of the brand from ski mountain to world resort.

Qwest

The digital communications world is changing fast, and changing daily. Qwest is a company turning a new page. As a manifesto for action, we created the 'Yes' book for employees company-wide.

Frontier Airlines

Over the years our work for Frontier Airlines has single-mindedly enabled the evolution of the brand. From helping to create the brand voice, to the livery design of Frontier’s fleet, to ticket counter signage and freestanding kiosks, it has reinforced the promise of being “A whole different animal”.

Custer Workplace

Custer Workplace Interiors—a comprehensive office furnishings dealer—represents over 200 manufacturers and suppliers including Steelcase. In creating a new brand positioning, “Tailored to fit”, we helped showcase the company more broadly, to appeal to a wider variety of clients and vertical markets, including small businesses, healthcare and education. The new positioning also inspired our design for the company’s website, structured around a simple segmentation, based on business size: S, M, L, XL.
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Genesis was founded in 1967 to help companies reach their potential. Since then it has successfully positioned brands
for hundreds of clients in a wide variety of industries, all over the world. Genesis is known for original thinking that makes
a difference. The company is media-neutral and at home in many disciplines, including strategic positioning, investor relations, user-centered design, customer experiences, advertising, identity, web content development & site design.
For more information, visit www.genesisinc.com.